"be-good was proud to produce the open-source LIVE Unconference for FOTAM, designed to foster insightful dialogue on the future challenges and digital trends shaping the art industry. 

Hosting multiple discussion zones within Somerset House, we facilitated dynamic conversations that brought together stakeholders from contemporary art, technology, and commerce. The event provided a platform for participants to examine how digital advancements-ranging from blockchain to Brexit-are transforming the art landscape. 

Key topics included: “Do brand collaborations undermine artistic credibility?”  and “Will technological advances threaten artists’ career sustainability?” 

Attendees engaged in thought-provoking debates, sharing perspectives on the evolving digital ecosystem and its impact on the art market. "